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Healthcare Digital Marketing

A Top Healthcare Marketing Agency for over fifteen years

Choose Specialty

You’ve spent years developing research-informed practices within your specialty, refining your techniques, and improving your outcomes.

So have we.

At Hexapoint, healthcare digital marketing is our specialty, and we take immense pride in being the go-to specialists in our niche.

Any marketing agency can build you a website, apply general SEO principles, and run Google ads. But very few truly have their finger on the pulse of the ever-evolving healthcare industry’s nuances, complexities, and internal realities.

In contrast, the specialized healthcare digital marketing team at Hexapoint has spent thousands of hours over nearly two decades working directly with patients and doctors. It’s this unrelenting dedication to understanding the state of the industry that allows us to gain unparalleled insights and continually informs our cutting-edge digital marketing strategies.

At its core, the distinction between Hexapoint and other agencies is simply this:
We know doctors. We know patients. We know digital marketing.
Let us walk you through the fundamentals of the thriving healthcare digital marketing practice we’ve built on this strong and fully integrated foundation:

Comprehensive Healthcare Digital Marketing Strategies

You’ve spent years developing research-informed practices within your specialty, refining your techniques, and improving your outcomes.

So have we.

At Hexapoint, healthcare digital marketing is our specialty, and we take immense pride in being the go-to specialists in our niche.

Any marketing agency can build you a website, apply general SEO principles, and run Google ads. But very few truly have their finger on the pulse of the ever-evolving healthcare industry’s nuances, complexities, and internal realities.

In contrast, the specialized healthcare digital marketing team at Hexapoint has spent thousands of hours over nearly two decades working directly with patients and doctors. It’s this unrelenting dedication to understanding the state of the industry that allows us to gain unparalleled insights and continually informs our cutting-edge digital marketing strategies.

At its core, the distinction between Hexapoint and other agencies is simply this:

We know doctors. We know patients. We know digital marketing.

Let us walk you through the fundamentals of the thriving healthcare digital marketing practice we’ve built on this strong and fully integrated foundation:

Why Healthcare Digital Marketing Matters

In an increasingly digital world where nearly 80% of all healthcare seekers start their journey with a search engine query, patients expect every aspect of their healthcare experiences to be accessible, streamlined, and mobile-friendly.

Effective healthcare digital marketing increases your online exposure exponentially. It allows you to strategically differentiate yourself as a healthcare provider and capture the right patients to fulfill your targeted patient volume.

Building Trust and Credibility

You’re known for your kind, personable approach, down-to-earth bedside manner, and outstanding outcomes, but how is that being communicated to prospective patients? Helping our clients build trust, credibility, and even rapport with healthcare consumers through their digital presence is another fundamental aspect of Hexapoint’s industry-informed approach to digital marketing.

Reaching Today’s Healthcare Consumers

The vast majority of today’s patients want doctors who meet them where they’re at, which involves cultivating a meaningful online presence. Engagement through digital channels has become one of the most crucial elements in patient outreach, satisfaction, and retention. Our proven expertise and experience in this realm define what sets our agency apart.

Staying Competitive in the Healthcare Industry

Staying competitive in the healthcare industry isn’t just about being a specialist—it’s about positioning yourself as the specialist in your specialty. At Hexapoint, we’ll powerfully increase your digital visibility and help you achieve and maintain that competitive edge.

Reaching Healthcare Patients Online

We’d be lost in an operating room, but when it comes to healthcare digital marketing, Hexapoint is at the top of our field. Below, we’ll demystify some of the go-to tools and strategies we use to target and reach healthcare consumers online effectively:

Search Engine Optimization (SEO)

Plenty of digital marketers, let alone physicians, don’t fully grasp the pivotal significance of SEO or know how to harness its potential for their clients effectively. At Hexapoint, we’re pros. We are true industry leaders in search engine optimization and use an extensive complement of innovative and data-supported strategies to drive organic traffic to our clients’ websites and increase their search engine rankings.

83% of patients use search engines to find a healthcare provider, and 49% say they wouldn’t book an appointment with a provider whose online listings were incomplete. These statistics underscore the high-impact potential of SEO in healthcare digital marketing, but our comprehensive SEO work digs far deeper than that.
Contact us directly to learn more about how on-page and off-page optimizations, along with the development of timely, relevant, and authoritative content, can help you organically meet and exceed your growth goals.

Precision Ads

Reaching the target audience is at the heart of every marketing campaign, and digital technology allows for incredible precision and customization in this realm. Geofencing advertising solutions establish virtual boundaries around your practice and target potential healthcare consumers when they are within those boundaries.
Why should your advertising be any different in an industry where consistent accuracy and precision are paramount? Contact our Hexapoint team directly to learn how a geofenced advertising program could measurably benefit your healthcare business.

Pay-Per-Click (PPC) Management

At Hexapoint, we embrace groundbreaking marketing techniques but also prioritize the tried-and-true fundamentals. We tap into various advertising approaches and can help you refine and manage highly impactful PPC campaigns that will contribute to your overall growth and success.

Expanding Your Healthcare Clientele

Reaching healthcare consumers online is the first step in expanding your targeted patient base. The next focus is on engagement and retention.

Website Design and Development

Optimization is vital to successful healthcare digital marketing and goes hand in hand with a website that truly captures and reflects the unique care and quality that sets you apart. At Hexapoint, healthcare digital marketing is our backbone, and we also offer comprehensive graphic design, video, and full strategy consulting services that can help you create a dynamic website that is engaging and memorable for patients.

Social Media Marketing

Healthcare providers who cultivate an active and follow-worthy social media presence are popular and in demand with their target markets. Combined with strategic advertising, organic social media marketing strategies allow you to expand your communication networks and connect with new patient bases.

Email Marketing

Looking to revitalize your email marketing campaigns with on-point, data-driven email marketing practices? Hexapoint can help.

 

Building a Successful Healthcare Digital Marketing Program

Your online presence should highlight and reflect your professionalism, expertise in your specialty, and the quality of care you provide to your patients. Below are some ways to build an authentic and respected online identity while contributing to the strength and integrity of your healthcare digital marketing campaigns:

Thought Leadership Content Creation

Stand out to your patients as well as within your professional medical community with the creation and publication of content that defines you as a thought leader in your niche or specialty. This could involve formal research and clinical studies or could simply involve you sharing professional insights, observations, and opinions in a compelling and digestible manner.

Online Reviews and Reputation Management

What better way for prospective patients to get to know you than through the eyes of other satisfied patients? Generating and highlighting outstanding reviews and testimonials for maximum impact is an essential element of any comprehensive healthcare digital marketing strategy.

Personalized Video Messages

Enhance your accessibility with the inclusion of personalized video content on your website and social media channels. At Hexapoint, we have helped hundreds of healthcare providers develop and produce unique video content for digital marketing platforms.

Patient Communication

Accessible and streamlined patient communication options can set your practice apart. From online bookings and email reminders to customized opportunities for Q&As and more, responsive systems and automation can be game changers for new generations of patients.

 

Measuring and Improving Results

At Hexapoint, our creative and innovative approach to healthcare digital marketing is consistently informed by high-quality data. We continually pivot and adapt according to our in-depth analyses of technical reports.

Analytics and Reporting

An interactive analytics and reporting dashboard allows us to responsively monitor each and every client’s healthcare digital marketing campaign 24/7.

A/B Testing

We actively conduct A/B testing to determine which version of your healthcare website or app will generate the best user experience.

Continual Optimization

In the world of SEO, there’s no such thing as autopilot. We will work tirelessly to maintain your rankings and increase your online visibility in the healthcare industry.

Digital Marketing for Specific Healthcare Niches With Hexapoint

Click on your specialty below to learn more.
 

  • Orthopedic Surgeons
  • Spine Surgeons
  • Plastic Surgeons
  • Dentistry
  • Cardiology
  • Oncology

Partner With a Leader in Healthcare Digital Marketing Agency

We know doctors. We know patients. We know digital marketing.

At Hexapoint, our dedicated healthcare digital marketing team has spent over 5,000 hours interviewing patients and nearly two decades working directly with doctors in healthcare settings. We’ve been invited to speak at Becker’s, AAOE, and other prominent conferences as subject matter experts in Orthopedic Marketing.

When you partner with our team, you partner with some of the country’s leading healthcare digital marketing experts and gain access to our comprehensive graphic design, video, branding, positioning, and full strategy consulting services.

FAQs About Our Healthcare Marketing System

What Experience Do You Have in Healthcare?

Our roots run deepest in orthopedics, spine, and neurosurgery, where we’ve helped hundreds of groups effectively grow their targeted client bases through informed and innovative digital marketing strategies. That being said, we’ve also invested nearly two decades in building our expertise in the healthcare digital marketing industry at large and have worked with a vast range of different specialties with proven results.

How Can You Help Grow My Patient Base?

Within a comprehensive digital marketing framework, we’ll help you target and filter patients while also building a unique brand that highlights you as the specialist within your specialty.

How Will You Make My Practice Stand Out?

We’ll hone in on and market the essence of what differentiates you from the competition. Positioning is key in healthcare digital marketing, and it happens to be one of our specialties.

What Results Can I Expect To See?

You can expect to see your practice expanding and thriving in a variety of calculated, measurable, and impactful ways, including increased website traffic and rankings that convert to a growing patient base.

Ready to experience the difference a custom-tailored healthcare digital marketing strategy can make? Contact us at Hexapoint today!

For nearly two decades, our team of specialized medical marketing experts has demonstrated leadership in understanding patient behavior and excelling in the world of healthcare marketing

Our specialized team of medical marketing experts understands the world of healthcare and patient behavior.

We’ve studied more than 5,000 patients one-on-one both pre and post-operatively in an effort to understand how patients think, including their most valuable wants and needs.

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